Supplement MOQs in Europe 2026: What 12 Manufacturers Ask For

What minimum order should a new supplement brand expect in Europe? Instead of guessing, we collected what manufacturers publish themselves. This study shows the ranges, not the companies: we name no manufacturer, and Vita Supplements is not part of the sample.

How did we collect the data?

We took the 12 manufacturers and white-label suppliers that appeared at least four times in the top ten results across 49 Google searches for supplement manufacturers in English and German in October 2026. They are based in Germany, the Netherlands, Latvia, Romania and Bulgaria. Marketplaces were excluded.

On 7 October 2026 we read each company's own website, including FAQs, service pages and product pages, and recorded every minimum order it states. We did not request quotes. Where a site gives two different numbers, we counted both.

How many manufacturers publish a minimum order?

9 of 12. The other three say the minimum is set per project or per product and give no number. For a brand comparing options, a missing number usually means a call or a quote request before you know whether the manufacturer fits at all.

What is the minimum for white label?

Between 20 and 500 units, from the six suppliers that publish a white-label or ready-formula minimum. The median sits around 200 units.

Published white-label minimum	Suppliers
under 100 units	2
100 to 250 units	2
500 units	2

Lead times for white label are published by most of them and cluster at 2 to 4 weeks, with one supplier stating 14 days after the packaging artwork arrives.

What is the minimum for a custom formula?

Much higher, and it depends heavily on the dosage form. These are the published ranges for products made to your own formula:

Dosage form	Published custom minimums	Suppliers stating it
Hard capsules	30,000 to 150,000 capsules	4
Tablets	100,000 to 150,000 tablets	3
Softgels	200,000 to 300,000 softgels	3
Powder	50 to 250 kg	4
Sachets and sticks	30,000 to 80,000 sachets	2
Gummies	5,000 jars	1

One supplier states about 1,000 units per product for private label based on an existing formula. Lead times for custom products are stated as 4 to 16 weeks for the first batch.

Why are the numbers so hard to compare?

• Different units. Sites count jars, bottles, capsules, tablets, kilograms or litres. 30,000 capsules is 500 jars of 60; 150,000 capsules is 2,500 jars.
• Contradictions. 5 of the 12 websites state different minimums on different pages, for example 250 jars on one page and 100,000 capsules on another.
• White label and custom mixed up. Some sites give one number without saying whether it applies to stock formulas, custom formulas or both.

What should a brand ask for?

• The minimum in jars or bottles of your size, not in capsules or kilograms.
• Separate minimums for white label and for your own formula.
• Whether the minimum applies per product, per flavour or per batch.
• The price per unit at the minimum and at two larger volumes.
• All of it in writing, in the quote.

For the types of manufacturers behind these numbers, see our overview of supplement manufacturers in Europe; for why low minimums matter at launch, supplement MOQ explained.

Vita Supplements, the publisher of this study, makes white label from 300 units and private label from 500 units. Get a 24-hour quote with unit price, minimum and lead time.

About the author

Luka Zupan is Production and Quality Lead at Vita Supplements in Ljubljana. He has spent more than 15 years in EU supplement manufacturing and helps brands size their first orders sensibly.

---